Zé Marcello — Founder of Icon BJJ, 6th Degree Black Belt
1992 Started BJJ

Founder of Icon BJJ

José Marcello Zé Marcello

6th Degree Black Belt · Brazilian Top Team Lineage

Born in Niterói, Brazil. Black belt since 1997. Teaching jiu-jitsu in Europe since 1998. Based in Milton Keynes since 2006. Founder of Icon BJJ — an international Brazilian Jiu-Jitsu academy network — and an instructor still teaching on the mats every week.

Degree
Black Belt

50+

Black Belts
Developed

Intl.

Academy
Network

Full Name

José Marcello Rodrigues

Born

17 March 1971
Niterói, Brazil

Black Belt Received

December 1997
From Sérgio "Bolão" Souza

Based In

Milton Keynes
United Kingdom

A life built on the mats

1971
Born in Niterói Rio de Janeiro, Brazil
1983
Begins Karate Competed for 7 years
1992
First BJJ class Influenced by colleagues at Redley surf shop
1997
Black Belt From Sérgio "Bolão" Souza, in a ceremony led by Carlson Gracie
1998
First European seminar Biarritz, France — the start of his European journey
2006
Moves to England Opens academies in Slough and Milton Keynes
2010
Founds Icon BJJ Unifies academies across Europe under one team
2012
Portugal Leads academy at Quiksilver Boardriders, Ericeira
Today
Teaching in Milton Keynes On the mat, every class

From Niterói to the mat

José Marcello Rodrigues was born on 17 March 1971 in Niterói, a city across the bay from Rio de Janeiro, Brazil. A natural athlete from early childhood, he competed across multiple disciplines — volleyball, football, handball, athletics, surfing, and snowboarding — becoming particularly accomplished in surfing at regional level.

At the age of twelve he added karate to his schedule, training and competing for seven years in a discipline that would lay a foundation of structure and respect that remained with him throughout his career on the mats.

Jiu-jitsu came to Zé by way of the surf community. In December 1991 he began working at the Redley surf shop in Niterói, where two colleagues — known as "Marcão" and "Cicinho" — were active BJJ practitioners. Their enthusiasm was contagious. In January 1992, aged twenty, Zé stepped onto a mat for the first time.

Within two months he entered his first inter-club tournament and submitted a heavier blue belt. That result confirmed what he already felt. He was home.

The making of a competitor

Zé's development was rapid. He earned his blue belt in just six months from his first coach, Luiz Paulo, and progressed through the ranks with the same instructor until brown belt. He competed actively in the local Liga Niteroiense de Jiu-Jitsu and on the national circuit, building a competition record that placed him among the top grapplers in Brazil through the mid-to-late 1990s.

The decisive relationship in his BJJ formation was with Sérgio "Bolão" Souza — a black belt of the legendary Brazilian Top Team, one of the most decorated teams in the sport's history. Training under Bolão sharpened Zé's technical game and connected him to a lineage that runs directly back through Carlson Gracie to the founders of the art.

In December 1997, Sérgio Bolão presented Zé with his black belt, in a ceremony led by the late Carlson Gracie himself. That same year, Zé had claimed the IBJJF World Championship at brown belt — the highest level of competition in the sport. The timing was not coincidental. The belt came when it was earned.

Building BJJ in Europe

Zé Marcello is recognised in Europe as one of the genuine pioneers of Brazilian Jiu-Jitsu on the continent. His work began in 1998 — just months after receiving his black belt — when a student, Yannick Beven, invited him to teach a workshop in Biarritz, France. That single session opened a door he would spend the next decade walking through.

From 1998 onwards, Zé made regular tours of Europe each year, teaching seminars and developing practitioners across France, Portugal, the UK, and beyond at a time when BJJ in Europe was still in its infancy. He was not visiting as a celebrity. He was building foundations.

In 2006, Zé made the permanent move to England, settling in the areas around Slough and Milton Keynes and opening his first British academies. The network grew steadily — Watford, Luton, Peterborough, Norwich, Eastbourne, Belfast — as instructors he had developed began leading their own clubs under his guidance.

In 2012, combining two lifelong passions, Zé accepted an invitation to lead a jiu-jitsu academy inside Quiksilver Boardriders in Ericeira, Portugal — one of Europe's premier surf destinations. He remained for two years, laying the groundwork for what would become the Portuguese chapter of his academy network.

The instructor above the competitor

After competing at the highest levels of the sport through the late 1990s and early 2000s, Zé stepped back from competition to concentrate entirely on teaching. The decision reflected a clarity of purpose that defines his approach: the mat is a place for development, not performance.

More than fifty of his students have reached black belt rank. Thousands more have trained under him — complete beginners who had never heard of jiu-jitsu, parents who came looking for something for their children, and serious practitioners who trained for competition. He teaches the morning class. He teaches the evening class. He is on the mat, not in the office.

Where the technique
comes from.

In Brazilian Jiu-Jitsu, lineage is everything. It is the unbroken chain of instruction that proves your technique came from somewhere real — and that the people who taught you earned the right to teach it. Zé Marcello's lineage runs directly through one of the most respected families in the history of the sport.

Origin

Carlos Gracie

Founder of Brazilian Jiu-Jitsu. The root of the entire modern lineage.

Second Generation

Helio Gracie

Co-developer of the Gracie system. Refined BJJ for leverage and technique over strength.

Third Generation

Carlson Gracie

One of the most decorated Gracie fighters. Founder of the Carlson Gracie team — heritage of Brazilian Top Team.

Direct Instructor

Sérgio "Bolão" Souza

Brazilian Top Team black belt. Presented Zé Marcello with his black belt in December 1997, in a ceremony led by Carlson Gracie.

Icon BJJ

Zé Marcello

6th Degree Black Belt. Founder of Icon BJJ. Carrying the lineage into academies across Europe since 2006.

Results that earned the rank.

Zé Marcello competed at the highest levels of Brazilian Jiu-Jitsu from the early 1990s through the 2000s — collecting titles at the World Championships, Pan Americans, and European Opens across multiple belt levels.

Place Event Year Division Belt
1st IBJJF World Championships 1997 Weight Brown
1st IBJJF Pan Championships 1997 Weight Brown
1st CBJJ Brazilian Nationals 1996 Weight Brown
1st CBJJ Brazil Team Nationals 1997 Team Brown
1st Super Liga Brasileira JJ 1997 Weight Brown
1st IBJJF European Open 2008 Weight & Absolute Masters
2nd IBJJF World Championships 1998 Weight Black
2nd CBJJO World Cup 1998 & 2002 Weight Black
2nd IBJJF Pan Championships 1996 Absolute Brown
3rd IBJJF World Championships 1999 Weight Black
3rd IBJJF World Championships 1996 Weight Brown
3rd CBJJ Brazilian Nationals 1998 Weight Black
Place Event Year Division Belt
1st IBJJF World Championships 1997 Weight Brown
1st IBJJF Pan Championships 1997 Weight Brown
1st CBJJ Brazilian Nationals 1996 Weight Brown
1st CBJJ Brazil Team Nationals 1997 Team Brown
1st Super Liga Brasileira JJ 1997 Weight Brown
2nd IBJJF Pan Championships 1996 Absolute Brown
3rd IBJJF World Championships 1996 Weight Brown
Place Event Year Division Belt
2nd IBJJF World Championships 1998 Weight Black
2nd CBJJO World Cup 1998 & 2002 Weight Black
3rd IBJJF World Championships 1999 Weight Black
3rd CBJJ Brazilian Nationals 1998 Weight Black
Place Event Year Division Belt
1st IBJJF European Open 2008 Weight & Absolute Masters

He teaches the morning class and the evening class. He is on the mat, not in the office.

Icon BJJ Milton Keynes · Founder Profile

One team.
Everywhere.

In 2010, after four years of building academies across England, Zé Marcello founded Icon BJJ — a team structure that would unite the growing network of instructors and students he had developed under a single identity.

The intention was straightforward: coaches, competitors, instructors and students connected through Zé’s work should have a shared identity, a shared standard, and a team structure that carried across borders. The team grew into an international Brazilian Jiu-Jitsu network, with academies and instructors connected across the United Kingdom, Portugal, France, and beyond.

Icon BJJ is not a franchise. It is a team — connected by direct relationships between instructors, a shared standard of technical practice, and the lineage that runs through every academy back to the same source.

Find an Icon Academy

2010

Year Icon BJJ was founded

Intl.

Academy network across countries

1998

First European seminar by Zé Marcello

50+

Black belts developed worldwide

Train with Zé

The Milton Keynes flagship academy.

Train with Zé directly at the Milton Keynes flagship academy. View the timetable, learn about the classes, and book a free trial through the local academy page.

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Icon BJJ near you.

The Icon network connects academies across the UK, Portugal, France and beyond. Find your nearest academy and connect with an instructor teaching under the same standard.

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